This Digital Marketing course is a comprehensive, hands-on training program that covers the essential strategies, tools, and techniques needed to thrive in the digital world. Whether you're a business owner, marketing professional, or aspiring freelancer, you'll learn how to attract, engage, and convert audiences using social media, search engines, content marketing, email, and data analytics.
Students will gain real-world experience by running ad campaigns, creating optimized content, and analyzing performance metrics. By the end of the course, students will be equipped to drive growth for businesses or start their own digital marketing careers.
What is Digital Marketing?
Traditional vs. Digital Channels
Overview of Digital Marketing Strategies
The Marketing Funnel & Customer Journey
Digital Marketing Mindset
Social Media Platforms Overview (Facebook, Instagram, LinkedIn, TikTok)
Setting Up Business Pages
Content Planning and Scheduling
Meta Business Suite & Ad Manager
Creating and Running Paid Ads (Facebook/Instagram)
Performance Metrics (Reach, Engagement, Conversions)
What is Content Marketing?
Types of Content (Text, Image, Video, Audio)
Canva for Content Creation
Brand Voice and Messaging
Content Calendar Planning
Creating Viral and Shareable Content
Introduction to SEO
On-Page SEO (Keywords, Headings, Meta Tags)
Off-Page SEO (Backlinks, Social Sharing)
Technical SEO Basics (Site Speed, Mobile-Friendliness)
Free SEO Tools (Google Search Console, Ubersuggest)
Why Email Marketing Still Works
Building a Mailing List Legally
Email Marketing Tools (Mailchimp, Brevo, etc.)
Campaign Types (Welcome, Promo, Abandoned Cart)
A/B Testing and Optimization
Google Analytics Essentials
Google Search Console Overview
Google Ads (Search vs. Display Campaigns)
Keyword Planner & Trends
Measuring Campaign ROI
WhatsApp Business Setup & Automation
Using Broadcast and Labels
SMS Campaigns for Customer Retention
Best Practices for Engagement
Building a Digital Marketing Strategy
Understanding and Designing Sales Funnels
Using Lead Magnets
Client Acquisition & Freelancing Platforms
Pricing Digital Services
Plan and Execute a Full Marketing Campaign
Submit Reports and Analysis
Live Presentation or Case Study Defense
Portfolio Review and Feedback
Downloadable Templates & Cheat Sheets
Real-Time Ad Campaign Practice
Certification of Completion
Career Path Guidance (Freelancer, Agency, In-House)
Lifetime Access to Course Materials
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Oluwashina Sulaimon
Amoo Sunday
Oladeji Inioluwa
