In todays fast-paced digital world, businesses thrive on visibility, engagement, and data-driven strategies. This Digital Marketing Training Program is designed to take participants from beginner to professional level with hands-on, practical learning.
By the end of the course, participants will:
? Understand the foundations of digital marketing in 2025
? Build effective content and branding strategies
? Master SEO, social media, email, and paid advertising
? Learn how to track performance with analytics
? Design and pitch a full digital marketing campaign
This course is practical-first every session includes assignments and real-world examples to prepare participants for jobs, freelancing, or scaling their own businesses.
2025 digital marketing landscape (AI, automation, privacy, omnichannel).
Traditional vs. digital marketing.
Key channels (SEO, social, email, paid ads, content, influencers, AI).
Digital marketing funnel & omnichannel strategies.
Assignment: Create a 1-page digital audit of a local business.
Storytelling in marketing (case studies: Apple, Nike, small businesses).
Content formats: short-form, long-form, video, podcasts, infographics.
AI for content creation & personalization.
Branding & positioning in a noisy market.
Content distribution strategies.
Assignment: Write 1 short-form post + 1 long-form blog (SEO-friendly).
Basics of how search engines work (crawling, indexing, ranking).
On-page, off-page, and technical SEO.
Voice & AI-driven search optimization.
Step-by-step SEO workflow (research ? publish ? monitor).
Tools: SEMRush, Ahrefs, GSC, SurferSEO.
Assignment: Create an SEO blog post with keyword research + optimized title/meta.
Choosing the right platforms (TikTok, Instagram, LinkedIn, YouTube, etc.).
Organic vs. paid growth.
Community building & engagement strategies.
Trends in 2025 (short-form video, micro-influencers, social commerce, AI).
Social media ads + social listening.
Assignment: Build a 1-week social media content calendar (captions, hashtags, timing).
Why email still works in 2025.
Building & segmenting email lists.
Writing high-converting email campaigns.
Automation & drip campaigns.
AI-powered optimization + tools (Mailchimp, ConvertKit, ActiveCampaign).
Assignment: Draft a 3-email sequence (Welcome, Value, Offer).
Types of paid ads (PPC, display, video, native).
Google Ads (search, display, YouTube).
Meta & TikTok Ads setup.
Retargeting & programmatic advertising.
Measuring ROI & reducing ad waste.
Assignment: Set up a mock Facebook/Google Ad Campaign (objective, audience, creatives).
Importance of data in digital marketing.
Key metrics: CTR, CPC, ROAS, CAC, LTV.
Tools: GA4, Meta Insights, Hotjar, HubSpot.
A/B testing & funnel analysis.
Conversion rate optimization (CRO).
Assignment: Analyze a mock GA4 funnel report + recommend 3 CRO improvements.
Creating SMART goals.
Budgeting & resource allocation.
Integrating SEO, social, email, and ads into one strategy.
Case studies (Nike, Spotify, Coca-Cola).
Future trends (AI, AR/VR, voice search).
Final Project: Design a mini digital marketing campaign for a chosen business.
Oluwashina Sulaimon
Aramide Emmanuel
Oreoluwa Oladeji
